Cookie Policy
How we use cookies and similar technologies on dkcollege.co.uk — and how you can control them.
Effective date: 11 August 2025
This Cookie Policy explains how David Kingston College (David Kingston Holding B.V.) uses cookies and similar technologies in line with EU/UK GDPR and PECR. Non-essential cookies (analytics/marketing) only run with your consent via our banner.
1) What are cookies?
Cookies are small text files placed on your device. They can be “session” (deleted when you close your browser) or “persistent” (stored until they expire or you delete them). We also use similar technologies such as pixels, tags, local storage and SDKs.
2) Who we are
“David Kingston College” (“DKC”, “we”, “us”) is a trading name of David Kingston Holding B.V., incorporated in the Netherlands (KvK 95231501, VAT NL867051085B01). Correspondence (UK): 5th Floor, 167–169 Great Portland Street, London W1W 5PF, United Kingdom.
3) How we use cookies
- Essential: to operate the site (security, load balancing, form submissions).
- Preferences: remember choices like language or consent selections.
- Analytics: understand usage to improve content and performance (e.g., GA4).
- Marketing: measure campaigns and show relevant ads (e.g., Meta Pixel).
Under PECR, essential cookies do not require consent. Analytics/marketing run only if you opt in via our banner.
4) Types of cookies we use
- Strictly necessary — required for core functionality (always on).
- Preferences — remember your settings (consent-based where not essential).
- Analytics — measure traffic and interactions (consent required).
- Marketing — advertising, retargeting and social media pixels (consent required).
5) Details of cookies we use
| Category | Cookie / Name | Provider | Purpose | Expires |
|---|---|---|---|---|
| Strictly necessary | cookie_consent | dkcollege.co.uk | Stores your cookie preferences/consent state. | 6–12 months |
| Preferences | cookie_preferences | dkcollege.co.uk | Remembers category choices to avoid repeated prompts. | 6–12 months |
| Analytics | _ga, _gid, _ga_<container> | Google Analytics 4 | Collects usage stats with IP anonymisation; helps improve the site. | 24 months (_ga); 24 hours (_gid) |
| Marketing | _fbp, _fbc | Meta (Facebook) | Ad delivery/measurement and building audiences if you opt in. | 3 months |
| Marketing | _gcl_au | Google Ads | Stores ad click info for conversion tracking (if used/consented). | 3 months |
Cookie names and lifetimes may change occasionally as providers update their services.
6) Your choices & consent
Our banner lets you accept/decline categories (analytics, marketing). You can change choices any time using the link below. Withdrawing consent won’t affect processing already performed.
7) Manage cookies in your browser
You can also block/delete cookies in your browser (see help for Chrome, Safari, Firefox, Edge). Blocking all cookies may impact site functionality.
8) Analytics (GA4 via GTM)
We deploy Google Analytics 4 via Google Tag Manager. We use IP anonymisation, limit data retention, and disable Google signals unless you consent to marketing. GA4 runs only if you opt into analytics cookies.
9) Advertising & social (Meta Pixel)
If you consent to marketing cookies, we may use Meta (Facebook) Pixel and, if applicable, Google Ads tags to measure campaign performance and build audiences. For certain event data, Meta Platforms Ireland and DKC may act as joint controllers under Meta’s Controller Addendum. Meta may process data for its own purposes per its privacy policy.
10) International transfers
Some providers process data outside the EEA/UK (e.g., Google LLC; Meta Platforms, Inc.). We rely on appropriate safeguards such as EU Standard Contractual Clauses and the UK Addendum/IDTA, plus supplementary measures.
11) Retention
Cookie data is kept for the lifetime listed above or until you clear cookies. Consent records are stored for audit (typically 6–24 months).
12) Do Not Track / Global Privacy Control
We currently respect consent captured via our banner/CMP. If your browser sends Global Privacy Control (GPC) signals and our CMP supports them, they will be treated as an opt-out for marketing (and, where configured, analytics).
13) Changes to this policy
We may update this Cookie Policy from time to time. We’ll post the new version with a new Effective date and, where appropriate, notify you on the site.
14) Contact
- General enquiries: admin@dkcollege.co.uk
- Postal: David Kingston College, 5th Floor, 167–169 Great Portland Street, London W1W 5PF, United Kingdom
© 2025 David Kingston Holding B.V. trading as David Kingston College. All rights reserved.